One of the most prominent leading causes of death in women is heart disease. To be honest, I wouldn’t have known though that. Usually, breast cancer holds the top spot in people’s mind as the disease that affects women. Apparently, I wasn’t the only one who had this notion because the American Heart Association decided to launch a campaign to help raise awareness. The Go Red for Women initiative just over 10 years ago. However, to even further raise awareness the AHA took to Pinterest.
I think that this was a great move for a couple of reasons. The first being that Pinterest is popular among women, there is no denying that idea. A stereotype that currently exists surrounding the social media platform is that women use it for planning weddings and finding new recipes. This is a totally false concept, but I saw screw it. The AHA made a great decision to spread its campaign to Pinterest and upload a lot of content to it. Another great reason to expand to Pinterest was because of the visual element. People have a innate desire to look at pictures and visual images. AHA places text tidbits underneath each of the photos.
Obviously, the AHA has seen some success with the expansion to Pinterest. They almost have 3,000 followers and garner plenty of activity on the social media platform with follows, pins and repins:
The tone that the AHA uses on Pinterest is another strong suit. It is strong, empowering and inspiring. Check out the bio description they have at the top of the Pinterest page
The AHA’s Go Red For Women movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women.
The boards that the AHA has assembled consist of a great variation. Boards topics range from food (healthy recipes to help improve heart conditions, healthy treats and “thoughtful food”), exercise tips, heart themed food and of course anything red.
Sure, some of the photos don’t really have to do anything about heart disease, but that doesn’t mater. It is all about raising awareness and engaging the ones affected by the disease.
Overall, I think this campaign is sending a powerful message and using Pinterest to facilitate that message is an excellent idea. The AHA plays to its strength on this campaign and this effort adds to the message it is trying to convey. I learned from this campaign that given facts and stats isn’t the only way to raise awareness and inform. Well done, AHA.